EDUCATION: Bathroom signage to promote thinking twice about sustainability? They’re not wastes of time, they’re #StallTactics.

• Posted by Jared Shepherd
• 4101 Views
• January 28th, 2014
• in Miscellaneous
• No Comments

Statistics show we use the restroom about seven times every day. That means public restrooms get a lot of use, and based on the amount of wastewater we treat every day, we know that from experience. In 2013, your Sewer District found some unique opportunities to educate and communicate...

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THANKFUL: For connections made in 2013, plans laid for 2014 [#h2olidays]

• Posted by Jared Shepherd
• 3528 Views
• December 20th, 2013
• in Miscellaneous
• No Comments

Thank you. Most of you who follow our blog, Facebook posts, tweets and videos know how much we enjoy interacting with and serving you in this digital realm. And we very much appreciate the engagement we’ve shared throughout 2013. When it comes to our work, this year has been...

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LIST: 10 ways Buzzfeed lists have inspired us to, well, make more lists

• Posted by Jared Shepherd
• 4386 Views
• October 23rd, 2013
• in Miscellaneous
• No Comments

1. Lists give us a reason to post awesome photos. 2. And goofy gifs.   3. Wastewater treatment is a difficult process. Lists and graphics help us make things easier to understand. 4. Lists make great infographics. 5. Lists tell great stories. 6. Lists can help us connect topics...

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#RAINMATTERS: Special workshop will welcome local TV weather personalities

• Posted by Jared Shepherd
• 3820 Views
• January 31st, 2013
• in Miscellaneous
• No Comments

This afternoon, we’ve invited local TV meteorologists to join us for a #RainMatters workshop. Chances of a stormwater education? 100 percent. With the help of WKYC Chief Meteorologist Betsy Kling, the Sewer District designed a workshop to present the history of and relationship between sewers and the regional stormwater...

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SLIDESHARE: How and why @neorsd got social

• Posted by Jared Shepherd
• 3773 Views
• January 30th, 2013
• in Miscellaneous
• No Comments

Why is the Sewer District using social media? Because you are. That’s the simple answer we’ve offered before, but we recently presented these slides at a professionals networking event. It gives the past, present, and future of social media’s role in our communication efforts, and even includes a few...

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RADIO, part II: “That’s a significant drop.” Yes, he is.

• Posted by Jared Shepherd
• 6262 Views
• June 29th, 2012
• in Miscellaneous
• One Comment

So when a caller to the WMMS 100.7 Alan Cox Show during Wednesday drivetime reacted to the hosts’ conversation about Lake Erie’s poor beachwater quality, he rightfully touched on the Sewer District’s multi-billion-dollar program to fix some of the problems plaguing the lakefront. We heard about the call yesterday...

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QUESTION: What would you like to see?

• Posted by Jared Shepherd
• 3702 Views
• January 31st, 2012
• in Miscellaneous
• No Comments

Our monthly email blast—environotes—has been around for several years in several forms. First, it was a limited distribution print newsletter, then an email newsletter, and now a collection of the month’s social-media highlights from your Sewer District. At one time, we focused on public-officials news, then shifted to Sewer...

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BEST OF: Wally’s top tweets of 2011

• Posted by Jared Shepherd
• 3714 Views
• December 16th, 2011
• in Miscellaneous
• No Comments

When Wally Waterdrop posted his first tweet in 2009, we didn’t know how we might use Twitter, or Facebook, or YouTube for our customers’ benefit. Our top tweets reveal a few ways in which we hope our social media efforts made a difference. Check it out on Storify.

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NEWS: New homepage focused on simplicity, sharing

• Posted by Jared Shepherd
• 3693 Views
• October 27th, 2011
• in Miscellaneous
• No Comments

Less scrolling, less searching, more sharing. That was the goal behind our recent neorsd.org homepage makeover, an in-house project to simplify our homepage content, better categorize our most popular pages, and promote the social resources our customers have come to appreciate. Customers and vendors are the site’s most frequent...

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SOCIAL: “I have no desire to Follow or Like my Sewer District.”

• Posted by Jared Shepherd
• 3693 Views
• September 9th, 2011
• in Miscellaneous
• No Comments

Hey, we get it. With so many sources of news, entertainment, sports, and services in your Twitter stream, Friends, and favorite Channels, one more from your local sewer utility seems unnecessary. But we’re here when you need us. This morning, our @neorsd Twitter stream came across two accounts making...

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